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Florilegium

01 / ART DIRECTION · SAMPLE PROJECT

An imagined botanical publication exploring the beautiful tension between nature and the printed page.

The intention

An imagined botanical publication exploring the beautiful tension between nature and the printed page.

This sample explores how imagery, typography, and atmosphere can tell a story together. Carefully paced compositions give each image room to be considered, while fine rules and descriptive captions provide structure.

The expression

The proposed direction extends across a printed publication and a digital archive. Contrasting scales and a consistent typographic rhythm create a coherent visual language, without making every page feel the same.

Concept project for demonstration only. Stock photography is used as placeholder imagery; this is not commissioned work or a claim of authorship.

© 2026 Mafalda Charneca

Made with intention.