Florilegium
01 / ART DIRECTION · SAMPLE PROJECT
An imagined botanical publication exploring the beautiful tension between nature and the printed page.

The intention
An imagined botanical publication exploring the beautiful tension between nature and the printed page.
This sample explores how imagery, typography, and atmosphere can tell a story together. Carefully paced compositions give each image room to be considered, while fine rules and descriptive captions provide structure.
The expression
The proposed direction extends across a printed publication and a digital archive. Contrasting scales and a consistent typographic rhythm create a coherent visual language, without making every page feel the same.
Concept project for demonstration only. Stock photography is used as placeholder imagery; this is not commissioned work or a claim of authorship.
